There are many tools, techniques and social networks you can use to increase the scope and reach of your product or services online. Unlike traditional marketing, content for online marketing is sustainable. If you want to take your online campaign to another level, you should think outside of the box and integrate cross-promotion into your online marketing strategies.
Cross-promotion is a technique whereby you utilize another medium or channel to promote or distribute your services and products to new markets. It is a powerful and inexpensive approach to generate more sales and expand your marketing efforts. In simple words, you find a partner that sells a complementary product for your company, and you cross-promote each other. It can build your brand by creating a strategic partnership or alliance with another business.
The most famous example of cross-promotion is the partnership between Google’s Android and KitKat. Over 50 million KitKat chocolate bars were created with Android’s branding, and the buyers had a chance to win a Nexus Tablet or Google Play gift cards.
Below you can find five ways to do cross-promotion f
or your business.
1. Partner with a non-competing brand.
2. Online businesses that want to cross-promote via newsletter.
3. Social media posts cross-promotion
4. Content marketing cross-promotion.
5. Pinterest cross-promotion.
Cross-promotion is a smart technique that allows you to tap into already established communities and expand your reach. By integrating cross-promotion with your online marketing channels, you’ll have the opportunity to advertise your product in front of new potential users without spending a big budget. It’s a dynamic approach that makes online marketing more efficient and productive in building your brand.