An analyst points to an industry wide slowdown for the less than enthusiastic response to Apple’s unveiling of its new iPhone.
Tom Mainelli, from International Data Corporation, said: “Worldwide the cell phone market is definitely slowing down. Top gear companies like Apple are facing rough year-over-year compares, because people are holding onto their phones longer.
“What I think Apple has done with this product is what they typically do on an off year. It is not a radical design change, it is a tic-tock-tock, for lack of a better word.
“They’ve put a lot of good technology inside this phone so people who have been waiting to upgrade will do so. I think a lot of people will look at the features like water proofing, wireless, faster processing and better graphics and say this is the phone for me.
“That being said I don’t think this radically changes that the cell phone market is slowing down and growth rates across the industry are dipping down into the single digits.”