Google Analytics Tips for startups 2016

How to use Google Analytics effectively?

Google Analytics can provide a wealth of information about consumer behaviour, but sometimes it is hard to convert into meaningful and actionable data. To help, we have compiled a list of helpful Google Analytics Tips from outsource to make the most out of your consumer data.

Here are 13 too Google Analytics tips and tricks for your start-up…

1) Track the consumer

Here’s how to monitor the path your consumers have taken from the entrance to the exit of your website:

Go to ‘behavior’, then ‘site content’ and finally ‘content drill down’.

Like the name suggests, the entrance rate refers to the amount of people that have visited your site. The bounce and exit rate while similar do have some notable differences. The bounce rate refers to users that have visited only one page on your site – not visiting any other pages from that point. Whilst the exit rate factors in additional pages that visitors have, or may have visited before leaving said page.

2) Create custom alerts

Get email alerts to increased bounce rates, changes in page views and other key metrics. Here’s how to do it.Go to ‘reporting’, then ‘intelligence events’.Next select one of the time frames listed and choose ‘create a custom alert’.From there you can create alert conditions.

3) Analyze new and returning visitors

Having a large and loyal audience is vital to a brand’s success, so the balance between new and returning visitors should be monitored each week. Here’s what to do.Select ‘audience’ then, ‘behaviours’.Next choose, ‘new vs returning’.

 4) Which browser your consumers are using?

Track which browsers are bringing in the most traffic with this easy tip:Go to ‘audience’, then ‘technology’ and finally ‘browser and OS’.

5) Locate your audience

To find out where your consumers are visiting from couldn’t be easier!Go to ‘audience’, ‘geo’ and finally, ‘location’.

6) Find out more about your engaged users

Find out how long people are staying on your website and of course why by following this route:Go to ‘audience’ then ‘behavior’ and finally ‘engagement’.

7) Search terms

Here’s how to find out what key termsyour consumer typed into search engines that delivered them to your site:Go to ‘behaviour’, ‘site search’ and then ‘search terms’.

8) Find out who’s referred you

If another website provides a link to your site you can find out in a few clicks.Go to ‘acquisition’ then ‘all traffic’ and finally ‘referrals’.

9) Analyze individual webpages

This Google Analytics tip will bring up an image of your webpage and by hovering over links/tabs on the page will highlight how many clicks each have received. Here’s what to do:Go to ‘behaviour’ and then ‘in-page analytics’.

10) Gain social insights

Here’s how to find out which social channels are bringing in the most traffic:Go to ‘acquisition’ then ‘social’ and finally ‘network referrals’.

11) Find How fast is your site?

Here’s how to check your site speed:

Go to ‘behavior’ then ‘site speed’.

12) Find out what people are internally searching

Your internal search bar might be getting more attention than you think. Here’s how to check:Go to ‘content’ then ‘site search’ and finally ‘overview’.

13) Find out who’s visiting your site regularly

Any visitor is great, but building an interactive community with frequent visitors is important and valuable.Go to ‘audience’ then ‘behavior’ and finally ‘frequency and recency’.