There have been mixed reactions to Apple’s latest phone from tech industry
The features of the iPhone 7 have split the technology industry, impressing some, but leaving others feeling underwhelmed.
Geoff Blaber from analyst firm CCS Insight said that Apple had arguably exceeded expectations with the 7 and 7 Plus.
“In the context of a smartphone market that is firmly in an innovation drought, there’s a strong argument that the iPhone 7 is more than an iterative update,” he said.
“Upgrades are all important to Apple and for consumers coming from an iPhone 5s or iPhone 6, the iPhone 7 will feel like a considerable step up.”
However, smartphones expert Ernest Doku from comparison site uSwitch said the iPhone 7 would fail to grab the attention of many.
“Despite being touted as a credible numbered sequel, it was difficult to escape the feeling that the iPhone 7 is very much an iterative device rather than the step change needed to allay concerns of falling fortunes.
“Having said that, the device nailed the key features consumers look for in a flagship smartphone, from an improved display and increased resilience to water and dust, to an improved camera and better battery life.
“Only time will tell if this is the model to help Apple to break away from Samsung, who is aggressively biting at their heels with a strong line-up in the Galaxy S7 and Edge.
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